And that’s the worry: what to do after you’ve old the origin story. Iron Man 2 has already demonstrated that, beyond the compelling origin story, they have nothing to say. Where do they go next? Superman: The Movie began as an unbelievably sober and grown-up science fiction film and then, finger-snap, became ridiculous once Clark moved to Metropolis. Once they got there, into the camp silliness, the film and the franchise to follow never recovered. The worry is that America will quickly grow tired of the diet and, as fast as super-hero flicks exploded as a phenom, they will implode from over-exposure and under-development. We’re still lining up, but in order to keep those lines forming, the producers will have to do better.
They can get away with this thin material because the origin story is always a solid bit of storytelling. But, after that, they’ll need to actually have something to say.